There’s no question his earlier work under Jobs was innovative and forward-thinking, and in more recent years, the Apple Watch was very well done. Just look at iOS 7, which tons of people couldn’t even see because of all the thin gray type. I’d argue that under Ive, usability testing completely disappeared at Apple. It’s the sole reason I’m still using a 2012 MacBook Air. And the butterfly keyboard is, as I edited Josh’s original to say, a train wreck. Typing on the glass keyboard is incredibly slow and error-prone, so much so that it drives many people to Siri’s haphazard dictation. Keyboards are in fact one of thing that’s been terrible under Ive. Some will mourn Ive’s departure, but it’s better to see it as a golden opportunity for Apple to chart a new direction in design.Įveryone is entitled to their opinion, certainly, but I think it’s safe to say that we’re not nearly as big fans of Ive’s recent work as you are. Reports have indicated that Ive has become less involved with the day-to-day work in recent years, and he has likely felt constrained by his position at Apple. John Gruber’s commentary at Daring Fireball echoes the post-Jobs wonkiness of Ive’s designs. Worse, Apple’s fetish for thinness under Ive has driven unpopular technical decisions, such as the loss of the headphone jack on iPhones, the need for many MacBook users to carry dongles, and most notably, the train wreck that is the butterfly keyboard (see “ Apple Updates MacBook Pros with 8-core Processors and a Keyboard Fix(?),” ). His departure, particularly following that of Angela Ahrendts (see “ Apple Retail Chief Angela Ahrendts Leaving in April,” 7 February 2019), will undoubtedly send heads spinning, which is why Apple was quick to point out that it would be one of the primary clients of Ive’s new company.Īlthough Ive was largely responsible for the design of ground-breaking products like the original iMac, iPod, and iPhone, design flops like the iPod Hi-Fi, round Mac Pro, Magic Mouse 2, and first-generation Apple Pencil also occurred during his tenure. In the wake of the death of Steve Jobs, Ive and his designs were seen as a key factor in Apple’s continued success. #1656: Passcode thieves lock iCloud accounts, the apps Adam uses, iPhoto and Aperture library conversion in VenturaĪpple has announced that Chief Design Officer Jony Ive will leave Apple later this year to form an independent design company, which the Financial Times reports will be called LoveFrom.#1657: A deep dive into the innovative Arc Web browser.#1658: Rapid Security Responses, NYPD and industry standard AirTag news, Apple's Q2 2023 financials.#1659: Exposure notifications shut down, cookbook subscription service, alarm notification type proposal, Explain XKCD.#1660: OS updates for sports and security, Drobo in bankruptcy, why TidBITS doesn't cover rumors.
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